Faced with the time pressures and creative constraints of traditional product shoots, our agency partner turned to Antidote for a faster, more flexible solution.
Our answer: an intuitive 3D pipeline built within virtual studio environments — blending the familiarity of live-action production with the freedom of 3D. Every element was crafted for high-fidelity results, delivering beautiful stills and cinematic motion with remarkable efficiency.

Each environment was designed for exploration, giving teams the freedom to capture endless angles, multiple setups, and visually diverse creative — all through an intuitive virtual camera.


Easily interchangeable materials like marble, concrete, and plastic create unique visual moods within the same environment.


HDR Imaging and practical lighting ensure accuracy, consistency, and a refined finish across every shot.


Brand: ZYN
Agency: New Honor Society
Manager, Studio Operations: Samantha Weathers
Account Supervisor: Samantha Nix
Director of Content & Strategy: Mike Burch
Senior Creative Director: Kasia Pilch
Platform Design: Antidote Studio
Executive Producer: Michael Francis
Creative Director: Tim Craft
3D: Sky Goodman & Hunter Hempen