New way to Roll – Anthem
Our client was challenged with developing, piloting and scaling a new customer experience aimed at reshaping the future of transportation, including a critical communication strategy for its 80,000 global employees. The brand turned to Antidote as a key partner to produce a highly-engaging illustration & animation campaign, designed to streamline messaging and increase comprehension for this groundbreaking initiative.
*Brand & VO removed for confidentiality.
Credits.
Executive Producer: Michael Francis
Creative Director: Tim Craft
Producer: Majka Koszykowski
Copy: Kerry Skiles
Illustration: Elena Chudoba & Ana Hill
2D Animation: Arley Cornell, Kyle Martinez, Pedro Piccinini, Michelle Timpone
Character Animation: Arley Cornell, Matt Everton, Kyle Martinez, Pedro Piccinini
3D Animation: Sky Goodman
Sound: Mike Radentz
