STIHL – Hard To Wrap. Easy To Give.

Nothing says the holidays like a pop-up storybook & power tools, right!? This fun combination turned out to be the perfect theme for STIHL’s “Easy To Wrap. Hard To Give” national campaign.

Partnering with Red Letter, we helped produce multiple broadcast spots including services for creative development, art direction, storyboarding, modeling, animation, and sound.


Brand: STIHL
Agency: Red Letter
Producer: Drew Wright
Creative Director: Erik Mathre
Associate Creative Director: Stuart Knowlan

Post Creative Direction: Ryan Bury
Art Direction: Sky Goodman
Animation & Modeling: Sky Goodman, Hunter Hempen, Jim Roberson
Edit/Color/Compositing: Ryan Bury
Compositing: Jim Roberson & Hunter Hempen

Sound: Mike Radentz