Stihl "Hard to Wrap. Easy to Give."

Nothing says the holidays like a pop-up storybook & power tools, right? This fun combination turned out to be the perfect theme for STIHL’s “Hard To Wrap. Easy To Give” national campaign. Partnering with Red Letter, we produced multiple broadcast spots which included services for creative development, art direction, storyboarding, modeling, animation and sound.


  • Brand: STIHL
  • Agency: Red Letter
  • Producer: Drew Wright
  • Creative Director: Erik Mathre
  • Associate Creative Director: Stuart Knowlan
  • Post Director: Ryan Bury
  • Art Director: Sky Goodman
  • 3D Modeling & Animation: Sky Goodman, Hunter Hempen, Jim Roberson
  • Compositing: Ryan Bury, Jim Roberson, Hunter Hempen
  • Sound: Mike Radentz
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