Rebel Bourbon – Be More Rebel

Some rules were meant to be broken. We’re down with that. So when the creative team at We Are Alexander presented their spot concepts which included biker bars, motorcycle burnouts and trained dogs (peeing on command) we non-defiantly jumped on board.  


Client: Lux Row Distillers
Brand: Rebel Burbon
Agency: We Are Alexander
Group Creative Director: Tad Tier
Art Director: Miles James

Production: Brian Cummings Production
Director: Brian Cummings
Director of Photography: Adrian Petrosian
Producer: Amanda Bjornson

Edit & Color: Ryan Bury
Audio: Mike Radentz