Rebel Bourbon "Be More Rebel"

Some rules were meant to be broken.  We’re down with that.  So when the creative team at We Are Alexander presented their spot concepts which included biker bars, motorcycle burnouts and trained dogs (peeing on command) we non-defiantly jumped on board.  


  • Brand: Lux Row Distillers
  • Agency: We Are Alexander
  • Director: Brian Cummings
  • Producer: Amanda Bjornson
  • Director of Photography: Adrian Petrosian
  • Edit & Color: Ryan Bury
  • Audio: Mike Radentz
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