Mattress Direct "Sleep Rules”

A series of quirky broadcast spots promoting better sleep for retailer Mattress Direct. The first spot debuted regionally during the Super Bowl to a massive audience. Sleeps Rules!


  • Client: Mattress Direct
  • Creative Director: Ryan Doggendorf
  • Director: Brian Cummings
  • Director of Photography: Kyle Krupinski
  • Producer: Amanda Bjornson
  • Associate Producer: Amy Zlatarich
  • Edit/Motion Graphics: Tim Craft
  • Color: Kurt Simpson
  • Sound/Music Composition: Mike Radentz
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