The brief.
While cybersecurity is a critical component of almost every business, many view it as a drag – a necessary evil. Boring and tedious at best. And at worst? Meddling, privacy-violating…maybe even a little creepy.
Trust was in short supply. And attention-spans were even shorter. This was a vital hurdle.
"We are looking to Antidote to figure out how to help turn Cybersecurity's 'big brother' image into a positive one."
Global Chief Information Security Officer
Build awareness.
Our task was to create a content campaign that humanized our Client’s Cybersecurity division, while keeping tens of thousands of employees around the globe up-to-date on the subject in a consistent and timely fashion.
Brand new.
The campaign needed to feel like it could only come from our Client’s Cybersecurity division.
That meant a custom aesthetic and voice. Fresh, attention-getting and completely ownable. Nothing off the shelf.
Motion Design.
Untethered to the limitations of reality, motion graphics allowed us to clearly define and represent these concepts. Viewers didn’t need to visualize the abstract. Our approach did that for them.
Our clean, approachable, human aesthetic helped make the sometimes-dry subject matter compelling and easy to understand.
Make it modular.
More for less. A simple enough concept, and one we used to great effect on this project. Basically, the core content was designed with the idea of additional deliverables in mind. We created a budget-conscious, cohesive campaign from the word “go”.
The initial project was broken up with quarterly deliverables; each concentrated on one area of cybersecurity. Every quarter, Antidote delivered a long form video, two short form videos, a piece of digital signage, and a poster. All mined from one core piece of content.
The Results.
The proof is in the pudding. Okay, there is no pudding. Sorry for the misdirect there. Our proof came in the less-delicious yet far-more-effective form of results that included an additional request to create a deeper, more comprehensive, long-form cybersecurity program for new hires and annual training. Efficiently saving the expense of traveling their Cybersecurity experts to various offices to conduct training.
Happy clients are wonderful. Even more wonderful are the effects our quarterly and training videos had upon the desired audience.
Credits
- Executive Producer: Michael Francis
- Executive Creative Director: Ryan Bury
- Creative Director: Tim Craft
- Producer: Majka Koszykowski
- Motion Design: Ana Hill, Mariana Corrionero, Julia Iverson, Tim Craft
- Animation: Tim Craft, Sky Goodman, Hunter Hempen, Michelle Timpone, Zak Tietjen
- Sound & Music: Mike Radentz
- Scripts: Aric Jost, Tim Craft, & Majka Koszykowski
- Case Study Copy: Matt Glarner