Bayer "SmartStax Pro RNAI"

From a 10,000 ft. overhead view all the way down to a molecular root level, this 3D animation piece highlights the unrivaled farm defense benefits of SmartStax PRO RNAi. In partnership with HLK, we modeled and animated this captivating brand launch video in a way that easily explains a complex science technology while also driving market-specific consumer excitement. Promotional use applications included tradeshow & convention, online, and social media.

Credits

  • Brand: Bayer
  • Agency: HLK
  • Executive Creative Director: Laura Fegley
  • Creative Director: Ryan Doggendorf
  • Copywiter: Paul Schwartzkopf
  • Art Director: Charlie Nowell
  • Executive Producer: Heather Hogan
  • Sr. Producer: Mark Berlin
  • Account Supervisor: Amy Schroeder
  • Antidote Team
  • Executive Creative Director: Ryan Bury
  • Lead Animator: Sky Goodman
  • 3D Animation/Modeling: Hunter Hempen
  • Color & Composite: Ryan Bury
  • Sound: Mike Radentz
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